Is it Vital?

A DESIGN THINKING STUDIO

Our Manifesto

Vital separates us. It focuses our energy, simplifies our process, and maximizes our results. It is our modus operandi, and our reason for being. We see vital as one true thing. And one true thing—this day and age—is hard to come by. We know the power of vital to elevate the discourse, to clear the path, and to clarify the purpose. Is it vital, is a question we use to define our solutions. Because our experiences in marketing and branding so frequently led to the contrary. Greater access, more platforms, more channels, and the imagined necessity of having something done because it is trending, or novel, or economical, or any one of a lot of other fine-sounding reasons to do so—can and will fall away stood up to that question.

Not only that, but titles, and departments, and all sorts of bling and accoutrements (espresso machines, ping pong tables, etc.) fall away, too. They simply aren’t vital—to our way of thinking. 

Our way of thinking is creative problem solving, which means that one or all of us few principals are at the table with you—deconstructing and distilling the issues and challenges into something vital…an opportunity.  It is the best way we know to keep the trivial many—opinions and demands—from hijacking the higher purpose.

In the end, what this process does is keeps us from chasing squirrels—and helps our clients make the best decisions for their goals. It’s collaborating to get to a solution that offers no rational alternative.

The vital one.

 

WORKS IN PROGRESS

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DESIGNED FOR OUR CLIENTS

Success by design. 

The famous italian economist Vilfredo Pareto, once said that there is an unequal relationship between inputs and outputs, and after 10 years in the ad world, we believe him. If you're not familiar: the principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. We learned that 80% of our vital work was done by the best 20% in our business, so we said bye to agency and fancy office life and now operate as a team of digital nomads working around the globe to make people fall in love with you and your brand. Welcome to the Vital Few.

 

SPECIALIST IN VITAL AREAS

BRAND BUILDING & CLARIFING

NARRATIVE ARCHITECTURE

DIGITAL DESIGN 

AESTHETIC EXPERIENCES

GAMIFICATION

 

CORE SERVICES

A suite of services that lead to success by design.

 

THE FIRST STEP

__ Sensemaking

Taking complex ideas and translating them into actionable path forward, creating knowledge and wisdom out of chaos.

  • Modeling & Mapping

  • Business Process Diagrams

  • Insight Generation

  • Values Definition

  • Actionable Product Playbooks

DEFINING A PATH FORWARD

__ Strategy Building

Systematically identifying the biggest opportunities for your business and product to win.

  • Product-Market Fit

  • Business Model Canvases

  • Product Roadmap  

  • Resource Planning

  • Process Development

  • Content Models

MAKING IT BEAUTIFUL

__ Branding

Defining how a product, service, or business will interact and communicate with its audience.

  • Competitive Landscape Research

  • Brand Positioning Strategy

  • Identity & Logo Design

  • Touchpoint Creation

  • Asset Management

ADDING EMPATHY

__ User Experience

Cultivating understanding and empathy for end-users that drives and inspires design and technology.

  • Immersive Research

  • Rapid Ideation & Prototyping

  • Narratives & Scenarios

  • Video & Storytelling

  • Information Architecture

  • Service Blueprints

A FIT FOR EVERY SCREEN

__ Digital Manifestation

Crafting of digital experiences through interaction design, motion and visual storytelling.

  • Rapid Interactive Prototyping

  • System-wide Interaction & Design Language

  • Motion Mockups

  • UI Kits and Style Guides

  • Pixel Perfect Comps

MAKING IT COHERENT

__ Systems

Using proven and cutting edge technologies to build scalable solutions, innovating where necessary.

  • Prototyping

  • System Integration

  • Systems Analysis

  • Full-stack Web & Mobile Development

  • Quality Assurance & Testing

IN THE LAST YEAR WE HAVE HAD THE PLEASURE AND HONOR OF WORKING ON THESE

Active Projects

SAGE HOSPITALITY (LAUNCHED)
Film + strategy for changing the way luxury is created in the hospitality industry.

ATHLETE INTELLIGENCE (PRODUCT TESTING + PRE-LAUNCH)
Product and packaging design for the industry leader in integrated sports sensors and concusion monitoring. 

ARROW ELECTRONICS (LAUNCHED)
A Fortune 118 company looking to activate, engage and intensify a customized and targeted brand traning through gamification. 

McWHINNEY (P206) (NAME + BRAND)
Naming + Branding the next strategic masterplan for Colorado's most prolific land development company. 

AUDI (LAUNCHED)
Launching a dealership in the modern age through brand + film + storytelling.  

FIXY (PRODUCT LAUNCH)
Product design to end messy breakups (for your compact makeup). 

CET (PRODUCT LAUNCH)
A an independent manufacturer’s representative firm looking to stand out from the crowd through their digital and web presense + messaging.

STEUBEN's (IN DEVELOPMENT)
A restaurant looking to rethink their menu systems and digital presence.

SPRUCE CONFECTIONS (LAUNCHED)
Brand + environmental + packaging for Colorado's best scratch bakery.

DASH (IN PRODUCT DEVELOPMENT)
A mobility and transportation venture coupling the lastest technology from Uber and Tesla and changing luxury transportation through sustainability and excellence.

BLACKHORN VC (FUNDRAISING)
A venture capital company that is dedicated to making both impact and returns in 6 future facing indexes. 

WONDER JUICE CO. (IN DESIGN)
A juice bar that is changing their square footage by getting into mobility and transportation and online customization.

CAST IRON GROWTH PARTNERS (IN DESIGN)
A start up that is focused on growth projection that is tied to actionable data for real decisions and KPIs. 

GCFTC (IN CONTENT STAGE)
A Global Climate iniative redesign that just raised 25m led by governments  from multiple countries.

WHEN IN ROAM (IN VC STAGE)
A travel app that is focused on community and insight from locals and experts rethinking how recommendations and travel will work.

WELLGAP (IN VC STAGE)
An oil app that measure oil wells like your mom used to measure you against your closet door and provides transparency and accountability.

ADG (IN LAUNCH STAGE)
The Midwest’s leading architectural firm repositioning to focus on Design + Interiors, Engineering, Urban Planning and Program Management. Spearheading a complete overhaul of their brand, presentation, environmental design and materials.

FOODFORALL (ON THE STREETS)
A food iniative in partnership with the nations largest organic grocer that is working to alleviate hunger in low-income areas through food banks.

GULFPORT ENERGY (PREPRODUCTION/PRODUCTION)
Telling the story of the leader in America's resurgence in energy.  

THE LS COMPANIES (FULL REBRAND + DIGITAL)
Reworking 5 brands into one cohesive holdings company that is focused at the intersection of entreprenuership, innovation and where light happens.